Mack Trucks: Beyond the Hauler at NASCAR
- Jun 17
- 1 min read
StoryForge Video provided Direction, Production, and Post-Production services for a series of fast-turnaround social media videos produced in collaboration with Full Send Agency for Mack Trucks as part of the NASCAR Salutes initiative.
NASCAR Salutes is the sport's annual Memorial Day program honoring the men and women who have served in the United States Armed Forces. As the Official Hauler of NASCAR, Mack Trucks plays a critical role in supporting race operations throughout the season, making the campaign an opportunity to highlight both the brand's operational partnership and its commitment to recognizing those who have served.
With only a few days from production to final delivery, the team captured Mack's newly wrapped Pinnacle hauler at Charlotte Motor Speedway during a dedicated track window. The production required close coordination between Mack Trucks, NASCAR, Full Send Agency, and venue operations to execute efficiently on an accelerated timeline.
To showcase the hauler in motion, the production utilized a DJI Ronin 2 system mounted to a Black Arm vehicle rig, allowing for smooth, dynamic footage while operating safely under controlled conditions.
One of the campaign's most meaningful moments featured a retired U.S. Air Force Lieutenant Colonel delivering a formal Memorial Day salute. His participation added authenticity to the piece and reinforced the purpose behind NASCAR Salutes, connecting Mack Trucks' role in the sport with the broader themes of service, remembrance, and gratitude.
Post-production was completed immediately following the shoot, delivering polished social-first content on a compressed schedule while maintaining a clean editorial pace and messaging aligned with the campaign's purpose.